TARGET MARKETING: Gain important face-to-face access to "The Foodies". The regions Foodies are those affluent consumers that love to eat, drink, shop and be entertained. Make sure you're on their "To Do List"

IMMEDIATE RETURN ON INVESTMENT: A large percentage of the total cost to participate can be offset by sample ticket reimbursements & product sales. Plus, leads generated at the show cost 45% less to close then cold calls

PERMISSION MARKETING: When a person attends a consumer show, they are giving you permission to sell to them - So be prepared to sell!
 
WORD OF MOUTH ADVERTISING: Over 40,000 people work in downtown Hamilton. We have a unique marketing plan to attract these affluent office workers to attend the show. These are the same people who love to eat out, entertain, and tell their fellow employees and friends about their experiences. If you are at the show, then they will be talking about you

REACH A BROADER AUDIENCE: In Addition to "The Foodies", our extensive marketing campaign reaches across a broad spectrum of demographics. This will help introduce your products or services to broader group of consumers. Many of which may be beyond what your company would reach with your present marketing strategies. Make sure your company is "part of the scene" in this entertaining, cosmopolitan and unique setting

HELPING OUT A GREAT CAUSE: We are proud to announce that we will be donating $1.00 from each admission ticket sold to “BREAKFAST FOR LEARNING” (BFL), Canada's leading non-profit organization dedicated to funding community based student nutrition programs.  BFL works to ensure that every child in Canada attends school well nourished and ready to learn by providing funds, nutrition education resources and support to student nutrition programs across the country

Maybe most importantly it helps to build a better community: A sense of community is  a very important part of enjoying a healthy and fulfilling life. Food & Drink Fest is a celebration of the simple pleasures of eating, drinking & music among family, friends and neighbours in a fun environment. Breakfast for Learning combines education and programs to nourish the children of tomorrow in hopes that they are well fed and ready to learn each and every day. Food & Drink Fest and Breakfast for Learning are the perfect marriage to help promote the importance of a well rounded lifestyle. We truly believe that addressing the importance of a healthy lifestyle today allows the children of tomorrow to life a more fulfilling life.