Become A Sponsor

Title Sponsorship

Title Sponsorship for the Food & Drink Fest is open to any company or specific product that does not present any conflict with exhibitors or other levels of sponsorships.

Title Sponsorship fee $30,000

Benefits to your company include:

1.      The show would be called "Your Company" Food & Drink Fest
2.      Attendees receive a free souvenir tasting glass with the name of the show printed on it.
3.      All local and regional marketing and adverting of the event will promote "your company" because of the shows title.
4.      Your company banner will also be hung by the Entertainment stage.
5.      Your company will receive 100 free passes to the show (valued at $1,000) that you can use as incentives for your sales staff or for employee recognition.
6.      We are strategically producing the show the week of the Around The Bay Race. The race attracts over 20,000 people into the city. This large influx of affluent people from the surrounding regions into the downtown core will be looking for fun and entertainment. This will help "Your Company" generate great leads and goodwill throughout the region.
7.      Each runner who registers for the race will be mailed a "Your Company runners Rebate" ($2 off discount to attend the show), promoting Your Company's support of the Around The Bay Race and goodwill towards the runners.
8.      To promote the idea of "kicking back?"after work with co-workers in a less formal setting, we have developed a strategic marketing campaign on top of our broader advertising campaign that will target the over 40,000 people who work downtown. Your Company can reinforce the image that they are a company that knows and appreciates that life more then just about work. It's about relaxing with great food, fun drinks, and entertainment while developing new and old relationships.
9.      All advertising of the event will promote the fact that a portion of the profits will go to charity. Your sponsorship and association with the event will be a positive public relations initiative and a goodwill gesture.
10. We would like to work with your company on developing more unique ideas to help get people thinking about "Your Company" in other fun, positive and practical ways such as:

• Setting up the Coat Check as the "Your Company Coat Deposit". Adding a tag line such as "Count on us to look after more then just your (money, travel needs, health etc..)". Sending the message that your company has all the products and services to meet today's needs.
• In the Your Company booth there would be an opportunity for your staff to chat and mingle with attendees filling out ballots to win a number of great door prizes. This is a great lead generator and a fantastic opportunity for people to see Your Company in a different light and find out information on Your Company's products and services.
• We are working on prizes such as cooking lessons at Liaison College, in house catered dinner for six, Dinner Cruise for four on the Hamilton Harbour Queen etc.
• To purchase samples of food or drink people will need to buy coupons "Your Company Fun Funds". Exhibitors will have a sign on their table that will indicate how many "Your Company Fun Funds" each item costs, giving people a unique "Your Company" experience.
• Your Company will have the opportunity to send "Your Companies" customers over 19 years of age a "Your Company Food & Drink Fest Discount Pass". This is a great customer appreciation approach for "Your Company".
• The floor plan is set up to have an area where people can sit and enjoy their samples and listen to entertainment. We would like to call this area something fun like the "Your Company Mingle Lounge". Trumpeting that your company is on the same level with consumers when it comes to realizing that life is about smelling the roses. In this area your company could have chic posters with images on how to achieve a balanced life through your companies products and services.

Corporate Sponsorship for Organizations or Groups

This level of sponsorship is open to any organizations or group that works or acts on behalf of companies that sell food and/or drink products or services. Such as, craft brewers, wine, growers or food associations.

Organizations Sponsorship fee $5,000.

Benefits include:

1. A booth location at the "Food & Drink Fest" to promote your organization and your membership to attendees and other exhibitors.
   All members of your organization will receive a special members discount to participate as a vendor in the event.
2. Your company will receive 50 free passes (Valued at $500) to the show that you can use as incentives for your sales staff or for employee recognition.
3. All newspaper, magazine, radio, coupons, posters and web-site and TV advertising will either include your logo or mentioned your sponsorship of the event.
4. All advertising of the event will promote the fact that a portion of the profits will go to charity. Your sponsorship and association with the event will be a positive public relations initiative and a goodwill gesture.
5. On top of our extensive marketing campaign, we are strategically producing the show the week of the Around The Bay Race. The race attracts over 20,000 people into the city. This large influx of affluent people from the surrounding regions into the downtown core will be looking for fun and entertainment. Your sponsorship and booth location will bring more awareness to your association. This will help promote the goals of your association and show your membership that you are out in the community.
6. Your company banner will also be hung by the Entertainment stage.
   

Official Corporate Sponsorship

Corporate Sponsorship for the Food & Drink Fest is open to any company or specific product that does not present any conflict with exhibitors or other levels of sponsorships.

Corporate Sponsorship Fee $5,000

Benefits include:

1.      A booth location at the "Food & Drink Fest" to promote your company to attendees and other exhibitors.
2.      You will receive 50 free passes to the show that you can use as incentives for your sales staff or for employee recognition.
3.      All newspaper, magazine, radio, coupons, posters and web-site and TV advertising will either include your logo or be mentioned
4.      Your company banner will also be hung by the Entertainment stage.
5.      All advertising of the event will promote the fact that $1.00 from each ticket sold will go to charity. Your sponsorship and association with the event will be a positive public relations initiative.
6.      On top of our extensive marketing campaign, we are strategically producing the show the week of the Around The Bay Race. The race attracts over 20,000 people into the city. This large influx of affluent people into the downtown from the surrounding regions including New York State and other parts of the USA will be looking for fun and entertainment. Your sponsorship and booth location will bring more awareness to your association. This will help promote the goals of your association and show your membership that you are out in the community.