Advertising and Promotional Campaign

The show will be promoted and advertised through a number of partnerships, events and special package deals. We will be using the following Medias: TV, Radio, Newspaper, Internet, Flyers, posters, and billboards. We will also be target marketing the over 40,000 people who work downtown, plus host a special Media VIP Open.
Marketing Plan Details:
Television CHCH News CH at Home Cable 14 Hamilton
Radio 102.9 K-Lite FM Y108 FM The Wave 94.7 New Country 95.3 FM 900 CHML 1150 CKOC
Newspapers The Hamilton Spectator Burlington post The View Hamilton
Internet The show has its own website that will be listed on all food, drink and entertainment related websites, along with local tourism and city websites such as Tourism Hamilton The View The Spec.com The Zine Facebook ...and many more!
Poster & Coupons We will circulation over 200 posters and 45000 $2.00 off coupons in area LCBO outlets, exhibitor locations and at a number of other locations and events throughtout the month.
Target Marketing Companies in the region will be sent a special corporate discount relative to the amount of employees that sign up to attend.
Media Open House Friday night we will be inviting writers, critics, and regional movers and shakers to attend the VIP NIGHT. This gives you an opportunity to make a great impression on the local medias, corporate leaders and a great opportunity for your company to gain some much-coveted editorial recognition.
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