As an exhibitor you can be held legally liable for the safety and sobriety of your customers. You can lower your liability risks by ensuring that each alcohol sample does not exceed LCBO guidelines. Glasses are all marked with 30ml (1oz) and 60ml (2oz) pour lines measurements – you must not exceed these allowances. LCBO Beverage guidelines for consumer shows:

• 23% alc. Vol. or greater max. serving 30 ml
• 7% alc. Vol. to 22% alc. Vol. max. serving 60 ml
• 6% or less alc. Vol. max. serving 115 ml
• No free drinks to patrons or staff

Beverage Exhibitors should price their samples accordingly to be sure to break even and to ensure that consumers are not over-drinking. Add the retail cost of beverage, plus 25 cents service charge per sample then divide by the total number of servings per bottle.