An Experiential Marketing Opportunity
People are bombarded with thousands of different products & services each & every day. How do you as a business owner make your product/service the right choice for potential customers? Answer: Experiential Marketing! Experiential Marketing allows customers to sense, taste, feel, interact with and relate to your product/service. Experiential Marketing typically generates about 45% more solid leads than cold calling or a blanket marketing campaign. Food & Drink Fest is the ideal forum for you to get started with your Experiential Marketing! Don't try and tell potential customers about the benefits of your products/services. Instead, meet them at Food & Drink Fest and let people experience the benefits for themselves! When done correctly, brand loyalty and profitability will follow.
Immediate Return on Your Investment
While we encourage exhibitors to view Food & Drink Fest as a marketing tool more than a revenue generating opportunity; a large percentage of the total cost to participate at Food & Drink can be offset by sample ticket reimbursements and product sales. In essence, you are getting your biggest bang for your Marketing Buck!
Instant Feedback from Your Local & Direct Market
We are all trying to create unique & cutting edge brands for our companies. Food & Drink Fest is the perfect opportunity to test out a new product or reacquaint the affluent "Foodies" of the region with one of your signature products. This important face-to-face access to "The Foodies" & personally hearing their feedback will help your company reach its full potential in terms of customer service, company image, product quality and popularity. Remember, when a person attends a consumer trade show, they are giving you permission to engage them and sell to them. So, be prepared to do so!
Network with the Best in the Industry
The team at Food & Drink Fest is amazed that there are always two parties going on during the festival: the interaction between the consumers and exhibitors and the networking party amongst all of the exhibitors. Exhibitors are constantly making connections, partnerships and learning tips and tricks from each other to better each individual company and the region's food and beverage industry as a whole...and they are having fun while they do it!
Be A Part of Ontario's Best Kept Secret!
In the last few years, the Golden Horseshoe is under going an exciting rejuvenation due in part to:
- The distinctive wine region playing a prominat role on the national and international stage
- The success of craft breweries
- The eclectic, diverse and upscale restaurant districts from Hamilton-Halton to N-O-T-L
In other words, this is the place to be!
Combined with the region's rich visual arts and music cultures and diverse geographical setting; The Godlen Horseshow is quickly becoming the place for a diverse, affluent, and innovative group of people in the 25-55 age demographic to live, work and play. These are the same people that want to go out, try new things and eagerly bring their friends and family to festivals such as Food & Drink Fest .
The team at Food & Drink Fest recognizes the positive changes happening in the area and we strive to be a part of the fabric of this emerging region. Food & Drink works to be the platform where residence and tourists alike are introduces to and celebrate everything this region has to offer.
Why not be a part of something that celebrates you...the artists of food & drink!
