Advertising & Promotional Campaign

The show will be promoted and advertised through a number of partnerships, events and special package deals. We will be using the following Medias: TV, Radio, Newspaper, Internet, Flyers, posters, and billboards. We will also be target marketing the over 40,000 people who work downtown, plus host a special Media VIP Open.

Television

• Cable 14 Hamilton
• CHCH News

Radio

• 102.9 K-Lite FM
• Y108 FM
• The Wave 94.7
• TALK 820
• 900 CHML
• 1150 CKOC

Newspapers

• The Hamilton Spectator
• Burlington Post
• The View Hamilton

Internet
The show has its own website that will be listed on all food, drink and entertainment related websites, along with local tourism and city websites such as :

• Tourism Hamilton
• The View
• The Spec
• Taste of the City
• Google Adwords
• Facebook ...and many more!

Poster & Coupons
We will circulation over 200 posters and 45,000 $2.00 off coupons in exhibitor locations and at a number of other locations and events throughtout the month.

Target Marketing
Companies in the region will be sent a special corporate discount relative to the amount of employees that sign up to attend.

Media Open House
Friday night we will be inviting writers, critics, and regional movers